The Survey of Corporate Use of Video in Marketing

This report studies the video marketing and production practices of over 60 corporate organizations, big and small, focusing on the online venues these organizations explore in disseminating their videos and the strategies employed in developing, tracking, and evaluating their video advertising efforts. Survey data details budgetary allotments for the hiring of consultants as well as departmental staffing tendencies, video production statistics, and the overall effectiveness of video advertising vis-à-vis the most common forms of marketing. How many videos have these organizations produced over the last two years and how long are these videos? For which stages of video development—from production to script-writing to metadata development—do these organizations seek the most help? Where and how do these organizations share their videos and how do they generate views? A wide range of file-sharing sites are covered, including YouTube, Facebook, Flickr, iTunes, Vimeo, and many more. The 179-page report presents data broken out by the age and corporate position of the respondent as well as by industry and company size, offering users a unique look at the video marketing techniques of a broad range of organizations. Represented industries include Technology, Finance, Consumer Marketing, Education, and Advertising, among others.